B2B Mailer Service

  • What is the B2B Mailer?
  • Why Now Is the Time
  • Benefits of B2B Mailer
  • Pricing
  • Breakeven and ROI
  • Areas and Schedule
  • Sign-Up
  • About Us
  • Contact Us
    • Ask a Question
    • Schedule an Appointment
    • Find Us
  • CURRENT ADS / OFFERS

Breakeven Calculation for the B2B Mailer

Samples of the breakeven calculation for participating in the B2B Mailer are provided below using three industry examples.  Referencing these examples and using simple math you should be able to calculate your own breakeven and determine if its reasonable for your business. 

The basic assumptions for these calculations are that you commited to 12 months of the B2B Mailer and would have each new client for three (3) years.  As you can see in the table, it doesn't take many new accounts on an annual basis to breakeven!

How many other marketing programs provide this guidance?  If you have questions about how to make this calculation for your business, please schedule an appointment or contact us.
  1. Accounting Firm - This example assumes the accounting firm would have 1 transaction (such as a tax return) with each new client and that the profit on this project was $1,000.
  2. Computer Support - This example assumes the Computer Support Company makes one visit per month to provide support services with a $50 profit per visit.
  3. Office Cleaning - This example assumes the Office Cleaning Company performs monthly cleaning services with a profit of $150 per month.
  Accounting Firm Computer Support Office Cleaning
New Clients per 12 Months to Breakeven 1.5 2.5 0.8
Transactions per Year 1 12 12
Profit per Transaction $1,000 $50 $150
Average Years as Client 3 3 3
Lifetime Profit from Client $3,000 $1,800 $5,400
B2B Mailer Cost per Month with 12-Month Commitment $375 $375 $375
B2B Mailer Cost for 12 Months $4,500 $4,500 $4,500


Return on Investment Calculation for the B2B Mailer

Ok, so breaking even on a marketing investment is good, but making money is even better!  Since the most conservative of the examples above is the AC Maintenance Company, let's use that example to determine how much money you could make from investing in the B2B Mailer.

The assumptions for this calculation are the same as for the breakeven calculation.  We will show the incremental profit based on four (4) scenarios: adding 1 new client every 2 months, adding 1 new client per month, adding 2 new clients per month, and adding 3 new clients per month.  Keep in mind, we will be mailing 3,000 business per month, so the chances of getting a new client through a compelling offer should be very good.

If you have questions about how to make this calculation for your business, please schedule an appointment or contact us.
  1 New Client Every 2 Months 1 New Client Every Month 2 New Clients Every Month 3 New Clients Every Month
Return on Investment 80% 260% 620% 980%
Number of New Clients 6 12 24 36
Profit per New Client $1,350 $1,350 $1,350 $1,350
Total Profit for All New Clients $8,100 $16,200 $32,400 $48,600
B2B Mailer Cost for 12 Months $4,500 $4,500 $4,500 $4,500
Incremental Profit from B2B Mailer $3,600 $11,700 $27,900 $44,100
Website designed by Minuteman Press of Boca Raton (www.mmpboca.com)