- What is the B2B Mailer?
- Why Now Is the Time
- Benefits of B2B Mailer
- Pricing
- Breakeven and ROI
- Areas and Schedule
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- About Us
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- CURRENT ADS / OFFERS
Breakeven Calculation for the B2B Mailer
Samples of the breakeven calculation for participating in the B2B Mailer are provided below using three industry examples. Referencing these examples and using simple math you should be able to calculate your own breakeven and determine if its reasonable for your business.
The basic assumptions for these calculations are that you commited to 12 months of the B2B Mailer and would have each new client for three (3) years. As you can see in the table, it doesn't take many new accounts on an annual basis to breakeven!
How many other marketing programs provide this guidance? If you have questions about how to make this calculation for your business, please schedule an appointment or contact us.
The basic assumptions for these calculations are that you commited to 12 months of the B2B Mailer and would have each new client for three (3) years. As you can see in the table, it doesn't take many new accounts on an annual basis to breakeven!
How many other marketing programs provide this guidance? If you have questions about how to make this calculation for your business, please schedule an appointment or contact us.
- Accounting Firm - This example assumes the accounting firm would have 1 transaction (such as a tax return) with each new client and that the profit on this project was $1,000.
- Computer Support - This example assumes the Computer Support Company makes one visit per month to provide support services with a $50 profit per visit.
- Office Cleaning - This example assumes the Office Cleaning Company performs monthly cleaning services with a profit of $150 per month.
| Accounting Firm | Computer Support | Office Cleaning | |
|---|---|---|---|
| New Clients per 12 Months to Breakeven | 1.5 | 2.5 | 0.8 |
| Transactions per Year | 1 | 12 | 12 |
| Profit per Transaction | $1,000 | $50 | $150 |
| Average Years as Client | 3 | 3 | 3 |
| Lifetime Profit from Client | $3,000 | $1,800 | $5,400 |
| B2B Mailer Cost per Month with 12-Month Commitment | $375 | $375 | $375 |
| B2B Mailer Cost for 12 Months | $4,500 | $4,500 | $4,500 |
Return on Investment Calculation for the B2B Mailer
Ok, so breaking even on a marketing investment is good, but making money is even better! Since the most conservative of the examples above is the AC Maintenance Company, let's use that example to determine how much money you could make from investing in the B2B Mailer.
The assumptions for this calculation are the same as for the breakeven calculation. We will show the incremental profit based on four (4) scenarios: adding 1 new client every 2 months, adding 1 new client per month, adding 2 new clients per month, and adding 3 new clients per month. Keep in mind, we will be mailing 3,000 business per month, so the chances of getting a new client through a compelling offer should be very good.
If you have questions about how to make this calculation for your business, please schedule an appointment or contact us.
The assumptions for this calculation are the same as for the breakeven calculation. We will show the incremental profit based on four (4) scenarios: adding 1 new client every 2 months, adding 1 new client per month, adding 2 new clients per month, and adding 3 new clients per month. Keep in mind, we will be mailing 3,000 business per month, so the chances of getting a new client through a compelling offer should be very good.
If you have questions about how to make this calculation for your business, please schedule an appointment or contact us.
| 1 New Client Every 2 Months | 1 New Client Every Month | 2 New Clients Every Month | 3 New Clients Every Month | |
|---|---|---|---|---|
| Return on Investment | 80% | 260% | 620% | 980% |
| Number of New Clients | 6 | 12 | 24 | 36 |
| Profit per New Client | $1,350 | $1,350 | $1,350 | $1,350 |
| Total Profit for All New Clients | $8,100 | $16,200 | $32,400 | $48,600 |
| B2B Mailer Cost for 12 Months | $4,500 | $4,500 | $4,500 | $4,500 | Incremental Profit from B2B Mailer | $3,600 | $11,700 | $27,900 | $44,100 |