What is the B2B Mailer?
The B2B Mailer is a service offered by Minuteman Press in which we consolidate multiple ads into a single business envelope and mail to businesses in a specific zone. The major benefit is that all the advertisers share the single most expensive cost of direct mail - postage. As a result of spreading this expense across all advertisers, this service significantly decreases the total cost of direct mail for the advertisers.
The theme of the mailing is "Keep It Local! - Great deals from local businesses serving other local businesses." All business owners like to buy from other local business owners, especially if they know they are paying a fair price. So, when they receive a package of offers, they will take a look. The mail schedule is set to get the envelope of offers in the business owners hands at the beginning of the month when they are most likely to be getting invoices from other service providers and therefore, most likely to consider a competing offer. The envelope is shown below:
The theme of the mailing is "Keep It Local! - Great deals from local businesses serving other local businesses." All business owners like to buy from other local business owners, especially if they know they are paying a fair price. So, when they receive a package of offers, they will take a look. The mail schedule is set to get the envelope of offers in the business owners hands at the beginning of the month when they are most likely to be getting invoices from other service providers and therefore, most likely to consider a competing offer. The envelope is shown below:
On the envelope you will notice a QR Code. A QR Code can be scanned by smartphone users to take them directly to the B2B Mailer website. The website address for the B2B Mailer service is also listed on the envelope to get the reader to visit. At the website the reader will have access to all the adertisements in the envelope as well as a link to their websites. See CURRENT ADS / OFFERS. In addition, advertisers may receive higher local search rankings with Google, Yahoo, and Bing by having another local business linking to their website.
The mailing is sent to businesses with 5 to 49 employees and addressed to the President / Owner. We target businesses of this size since they need a significant number of services from other local businesses and usually outsource them instead of having someone on staff.
The inserts are 8.5" x 3.75" and printed in full-color. Color is proven to increase response. It can also be used to draw the readers attention to the offer. It is very imporant that advertisers make an offer on their insert to ensure they are creating a "call to action." We will work with the advertisers to create offers that generate a response.
The mailing is sent to businesses with 5 to 49 employees and addressed to the President / Owner. We target businesses of this size since they need a significant number of services from other local businesses and usually outsource them instead of having someone on staff.
The inserts are 8.5" x 3.75" and printed in full-color. Color is proven to increase response. It can also be used to draw the readers attention to the offer. It is very imporant that advertisers make an offer on their insert to ensure they are creating a "call to action." We will work with the advertisers to create offers that generate a response.
Please review the rest of this website for information about the B2B Mailer service by Minuteman Press of Boca Raton. If you have any questions, please contact us or schedule an appointment to discuss.